About
Nova West started during a season where I knew I wanted more freedom with my time & more space for family. After years of working behind the chair, I started thinking seriously about what it would look like to build something of my own that could grow beyond my everyday schedule.
The idea actually started small. I was originally thinking about creating a hoodie, but my husband sparked the idea of workout clothes. That made sense immediately because the gym has always been a place I enjoy showing up for — & yes, I like looking cute while I’m there. From there, the idea kept growing. The name changed, the logo changed, the vision got clearer & eventually Nova West became what it is now.
The goal has always been bigger than just making clothes. I want Nova West to create pieces that feel good, fit beautifully & make women feel confident in their bodies. Pieces that work with curves, flatter different shapes & still feel comfortable enough to actually live in. Whether you’re training, traveling, running errands, getting yourself back together or simply wanting to feel a little more like yourself again, I want Nova West to be something you can put on and instantly feel good in.
At its core Nova West is about growth, confidence & personal style. Looking good might not fix everything, but sometimes putting on something you love is the little push you need to start feeling like yourself again.
FIND YOUR WEST
The West is made for movement — strength training, yoga, Pilates, pickleball & active days, with performance pieces designed to flatter, support & move with you.
Local Street is the fashion side of Nova West — heavyweight sweats, oversized silhouettes, tees, jackets & everyday streetwear made to be styled your way.
Off Duty brings the comfort — soft sets, relaxed layers & easy pieces for travel days, coffee runs, slow mornings & wherever the day takes you.
THE CLUB
The Social Club goes beyond what you wear. It’s the lifestyle side of Nova West — a space for women who want to feel good, grow & keep showing up for themselves. Explore free resources, wellness & fitness tools, plus digital guides created to help you along the way.
The clothes are part of the club. What we’re building goes beyond them.